A recent study estimates that during 2014 over 1 BILLION devices running the Android OS will ship worldwide, in no small part due to the tremendous increase in tablet sales and shrinking PC sales. Consumers are a demanding bunch, and one of the things they demand is access to their information throughout the day, when they want it. Because of this, devices that are more portable are taking over from the traditional PC, and even notebooks to some extent, as ultramobile notebooks such as, Chromebooks, using a thin and light clamshell design, slate or hybrid devices running Windows 8 take off.
Traditional PC Sales continue to drop approximately 10-percent each year, while smartphones increased only 4.4 percent, but tablets gained 67-percent from 2012 to 2013 and are predicted to gain another 37-percent in 2014! The slower growth in smartphones is due to consumers keeping them longer or waiting for newer models to emerge.
Ranjit Atwal, research director at Gartner said,
“The increased availability of lower priced basic tablets, plus the value add shifting to software rather than hardware will result in the lifetimes of premium tablets extending as they remain active in the household for longer. We will also see consumer preferences split between basic tablets and ultramobile devices. With mobile phones, volume expectations for 2013 have been brought down as the life cycles lengthen as consumers wait for new models and lower prices to hit the market in the Fall and holiday season. The challenge in the smartphone market is also that, as penetration moves more and more to the mass market, price points are lowering and in most cases so do margins.”
In the comments, please let us know if you have abandoned your tradition PC for a new ultra-book, tablet, or smartphone.