Mobile Marketing Tools Every Entrepreneur Should Know

Filed under Guides by Adam Torkildson on August 4, 2017 at 1:30 PM

Marketing in the technological world in which we live requires that every business/entrepreneur have a working knowledge of mobile tech.  Some interesting research shows that in the U.S. alone, 37 percent of the total internet usage each year originates from a mobile device.  

Another interesting research result came from a Google poll.  Google researchers found that 67 percent of people who use smartphones were more likely to make a purchase from a website that is mobile-friendly.  

For entrepreneurs, these statistics mean that there is no longer any room to ignore the mobile explosion.  Take a second to look over these few suggestions for effective mobile marketing tools that every entrepreneur should know.  

Facebook ad placement

Mobile phone users check their Facebook profiles 14 times per day on average.  That is a whole lot of advertising to miss out on if you do not implement Facebook’s advertising offers into your marketing campaign.  

Businesses have the ability to launch special offers and promotion products through Facebook’s marketing programs.  Customers who choose to redeem offers and promotions will boost business quickly and effectively.  

The company’s Facebook profile may also be managed from the comfort of a handheld mobile device.  Facebook’s Pages Manager application makes it easy.  Manage the business’s video ad campaigns, photo posts, and comments all in one simple app.  

Responsive design

Okay.  It may not actually be a tool, but responsive design is a pivotal part of designing an effective business website.  A responsive design will adjust to fit the screen in which the user is viewing your website.  

With a successful incorporation of responsive design, users will no longer have to pinch and swipe to view the part of the page they wish to see.  It is a much more manageable way to view a site.  

QR codes are interactive

For businesses that have brick and mortar locations as well as online stores, QR codes are a way to link “on foot” customers to the digital presence of the company.  Instead of having every customer fill out a piece of paper and toss it into the fishbowl, QR codes collect information without all the writing.  

Customers can keep up with sales and special offers through their email.  Instead of having to keep track of a flyer, all the necessary information will be stored digitally for safekeeping.  

Yelp keeps you connected

The popularity of Yelp is huge, and it is only getting bigger every day.  Yelp is said to enlist over 50 million new users every month.  Yelp is a service where customers can voice their true opinions of your company with no negative repercussions (for them at least).  

For businesses, Yelp is a great way to stay connected to the community.  Consistent monitoring of Yelp reviews is one of the best ways to see your company without those rose colored glasses.

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