Earlier this year HTC said it wanted to clean up its image with several “hero” devices, but we didn’t know they would disappear from the low-end market all together. In a chat with the Wall Street Journal, HTC CEO Peter Chou said he doesn’t want to hurt HTC’s image with bad smartphones. “We insist on using better materials to make better products that offer premium experience,” said Chou. The CEO says that HTC won’t use “cheap, cheap phones” to boost its share of the market.
That doesn’t mean we’ll never see a low-end device from HTC again, but I wouldn’t expect a ChaCha successor any time soon.
HTC has some stiff competition coming with the Galaxy S III, so it remains to be seen if its One line of devices will boost them to the top.