Word around the old rumor mill is that Google is doing away with the Nexus branding and replacing it with something called Android Silver. We’ve not heard anything official, but we do have some news about who may be making one of the first Android Silver handsets.
Smartphone leaker @evleaks dropped a bomb a few days ago that the Nexus brand will be no more, before adding a line about a “silver lining” which is a pretty straightforward reference to the Android Silver program which we heard about earlier in the month.
The silver program has gotten folks attention as it’s rumored to provide high-end phones sans the bloatware and slow upgrade process. The program would be open to all handset manufacturers under their own branding, instead of using the Nexus moniker. The move would essentially eliminate the Nexus brand, and more than likely any upcoming Google Play Editions as well.
It’s not all bad news though as a new tweet from @evleaks has an LG device slated as one of the first handsets in the silver program. The device is said to run a Qualcomm MSM8994 (64-bit Snapdragon 810) and is expected to drop on Sprint in the U.S.
It remains to be seen exactly what the Android Silver program will mean for manufacturers and consumers. It could be the end of fairly priced handsets that give you a “true” Android experience or it could mean more stock Android devices for the masses. Expect to hear a lot more about Android Silver in the coming months ahead.