GameStop has announced that it is now accepting pre-orders for the Nexus 7. The retail chain will only sell the 16GB, $249.99 model. Google and GameStop say the device will launch in stores sometime in mid-July, though GameStop’s website claims it will be released July 31. The stores will also offer a 30% trade-in bonus on items traded towards the Nexus 7. This includes video games, software, accessories, Apple devices, and Android devices.
“We’ve seen great consumer enthusiasm for our recommerce initiatives, particularly our iDevice trade program that launched last fall,” said GameStop President Tony Bartel. “With the increasing popularity of Android tablets and the emerging multiscreen gaming trend, this is the ideal time to expand the program to meet the needs of our hybrid customers.”
Retail availability is one key to the Nexus 7 having commercial success. The average consumer is not going to know anything about the device unless they see it at their local retailers and in advertisements.