Driving Mobile Leads the Smart Way with Squarespace CRM

Filed under Guides by Adam Torkildson on October 20, 2016 at 9:27 AM

Squarespace is one of the more popular online shopping cart options that e-retailers can use to attract customers. The clean design, user-friendly interface and pre-integrated mobile shopping cart make it very attractive. Users are able to easily design brilliantly styled stores that serve to attract both desktop and mobile-based shoppers (mobile currently accounts for about half of all online purchases as well as web traffic). However, creating a store and nurturing your customers are separate affairs. This is where an application like Squarespace CRM can really help you take your mobile storefront to the next level. Here are a few reasons why.

Knowing What to Offer Discounts On

Customers want discounts. Recent reports on the average redemption rates of coupons are telling. The findings reveal that about 40% of mobile shoppers have redeemed a coupon in the past year. But knowing what discounts will drive the most sales is tough, unless you have a Squarespace CRM informing you of your trendsetting products, and the average order value of each sale. Using this data, you can more easily gear your discounts to be the most conducive to future sales.

Gaining Mobile Subscribers

Squarespace has a wonderful newsletter and organic sign-up feature that you can use to create a solid marketing base platform. Gaining mobile subscribers is far easier when you know how to nurture those contact lists. In this regard, CRM is a must-have tool. It gives you the ability to connect a face and name to each sale, complete with order and shipping/returns history. This enables you to more keenly market to these demographics, so you know who’s buying what, why and when.

Getting the Most from Retargeting

A wide variety of retargeting apps are available for Squarespace storefronts. Perhaps the most widely used is Ad Roll. It features inbound analytics and has a mobile option. Basically, this helps you convert bounced mobile shoppers, who came to your store but left without making a purchase. It also helps you remarket to shopping cart abandoners, too, so you can make the most of every visitor that comes your way.

Capturing Mobile Social Leads

Social leads are one of the most powerful conversion tools of the present day. Maintaining a strong social presence is essential to the success of any online store. And, most people access social media primarily from a mobile device. CRM can harness those leads and help you create more effective social advertisements as well as more productive and engaging posts. The end result is increased social traction, which inherently equates to more conversions and heightened brand awareness.

Expanding Mobile Commerce Reach

Mobile commerce is the new e-commerce. Experts say that over the next five years, it will represent as much as 60% of all online transactions. Getting a solid CRM system in place now will only serve to put you a step ahead of your competitors. Make sure you don’t underestimate the power of a tool such as this to help you attract new sales and conversions while aiding in improving customer loyalty and retention.

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