Sprint To Launch Windows Phone 8 HTC 8XT and Samsung ATIV S Neo

HTC 8XTSprint is finally about to jump into the Windows Phone 8 arena. It yesterday unveiled two new smartphones powered by Microsoft’s operating system, The HTC 8XT and Samsung ATIV S Neo.

[quote]“We know our customers are anxious to get their hands on these Windows Phone 8 smartphones, HTC 8XT and ATIV S Neo,” said Fared Adib, senior vice president-Product Development, Sprint. “Without a doubt, they will rival any smartphone on the market today. Our customers will appreciate being able to use them all day, every day without worrying about overages or data caps.”[/quote]

The HTC 8XT will come with a 1.4GHz dual-core processor, a 4.3-inch display, 1GB of RAM, 8GB of internal storage, support for microSD cards up to 64GB, a rear 8MP AF camera with LED flash, a front 1.6MP camera, Beats Audio and a 1,800mAh battery. It will also be the first Windows Phone device to support HTC BoomSound with dual front-facing stereo speakers and a dedicated amplifier.

The Samsung ATIV S Neo will come with a 1.4GHz dual-core processor, a 4.8-inch HD display, 1GB of RAM, NFC (with ATIV Beam to share content with other Windows Phone 8 smartphones and some Android devices), 16GB of internal storage, a microSD card slot, a rear 8MP camera with LED flash, a front 1.9MP camera and a 2,000mAh removable battery.

Both smartphones also support Sprint’s LTE network.

The HTC 8XT will cost $99.99 and the Samsung ATIV S Neo for $149.99, both with two-year contracts. Both will launch later this summer but specific availability dates were not announced.


Sprint Plans Summer Launches for First Two Windows Phone 8 Smartphones to Feature Truly Unlimited 4G LTE: HTC 8XT and Samsung ATIV S Neo

SAN FRANCISCO (BUSINESS WIRE), June 26, 2013 – Sprint (NYSE: S) and Microsoft Corp. today outlined plans to launch the first two Windows Phone 8 smartphones to offer Truly UnlimitedSM Sprint 4G LTE this summer – HTC® 8XT and Samsung ATIV S™ Neo. Customers will appreciate access to the advanced features and capabilities of these devices with the benefit of unlimited 4G LTE (available in select markets) data, text and calling to any mobile with no metering, no throttling, and no overages, all while on the Sprint network.

HTC 8XT will be available for $99.99 with a new line or eligible upgrade, two-year service agreement and $50 mail-in rebate via reward card1. ATIV S Neo will be priced at $149.99 with a new line or eligible upgrade, two-year service agreement and $50 mail-in rebate via reward card1. Exact availability dates and full feature lists for both smartphones will be shared at a later date. Customers can preregister for more information and email updates about Windows Phone 8 from Sprint and HTC 8XT and ATIV S Neo at www.sprint.com/windows8.

“We know our customers are anxious to get their hands on these Windows Phone 8 smartphones, HTC 8XT and ATIV S Neo,” said Fared Adib, senior vice president-Product Development, Sprint. “Without a doubt, they will rival any smartphone on the market today. Our customers will appreciate being able to use them all day, every day without worrying about overages or data caps.”

Windows Phone 8 won the PC Magazine Readers’ Choice Award for best mobile operating system in March 2013. The only phone with Live Tiles, Windows Phone 8 offers a truly personal smartphone experience designed to keep customers connected to the people and things that matter most. Windows Phone brings together the best of Microsoft with the same modern look and feel, including Bing, Office, Xbox and Skype, for a rich customer experience. In addition, the Windows Phone Store includes more than 160,000 apps to choose from, with hundreds added daily.

”We are excited to be bringing the most personal smartphone experience to Sprint customers this summer,” said Terry Myerson, corporate vice president, Microsoft Windows Phone Division. “With compelling hardware from HTC and Samsung, coupled with unlimited 4G LTE from Sprint, these Windows Phones will offer the complete package.”

Must-Have Features from HTC

Music-lovers will appreciate the amazing sound capability of HTC 8XT with HTC BoomSound™, introducing for the first time on Windows Phone 8 dual front-facing stereo speakers with a dedicated amplifier that brings people closer to their music, videos and games they love. In addition, Beats Audio™ enables studio-quality sound, so listeners hear music the way the artist intended with unique audio tuning that delivers thundering bass, soaring midrange and crisp highs. And HDR recording uses advanced dual microphones and audio processing to capture clean, rich sound that is worthy of high-definition video.

“Inspired by the design that won the prestigious ‘red dot award: product design 2013,’ the new HTC 8XT brings a truly crafted smartphone with brilliant color, soft-to-the-touch texture and tapered design to be comfortable in the hand,” said Mike Woodward, president North America, HTC Corporation. “A pleasure to hold and a pleasure to hear, the front-facing stereo speakers are a first for a Windows Phone and deliver sounds that demand to be heard.”

HTC 8XT is also ideal for photo buffs with an 8-megapixel main camera with autofocus and LED flash, and a front-facing 1.6-megapixel camera. The main camera takes great photos in bright-light and low-light situations, and the ability to shoot video and take still pictures simultaneously. It also offers multishot burst mode to help capture the best picture of a moving photo subject, and a dedicated Windows Phone camera button to open the camera quickly, even when the phone is locked or sleeping, so users never miss an opportunity to capture life’s most important moments.

Inside the beautiful HTC 8XT is a Qualcomm® Snapdragon™ 400 processor with 1.4GHz dual-core CPUs supporting 4G LTE and 1080p video capture, 1GB RAM, 8GB ROM memory, microSD™ memory card slot with support for up to 64GB memory cards, a crisp 4.3-inch display, Wi-Fi®, Bluetooth®, GPS support and 1,800mAh lithium-ion battery.

Advanced Features from Samsung

ATIV S Neo will offer a 1.4GHz dual-core processor, 1GB of RAM, microSD memory card slot, international roaming, 4.8-inch high-definition display, Wi-Fi and 2,000mAh lithium-ion removable battery. Sharing is easier than ever with ATIV S Neo featuring ATIV Beam using near field communication (NFC) to share photos, music and video with other Windows Phone 8 and select Android™ devices. ATIV S Neo includes the Samsung exclusive Now feature, which highlights top news, weather and relevant information at a single glance.

“Samsung is committed to offering smartphones across a variety of platforms and the rich Windows Phone 8 experience on the ATIV S Neo is a testament to this effort,” said Kevin Packingham, Samsung Mobile chief product officer. “The ATIV S Neo makes it easy to stay in-the-know while connecting with friends, family and colleagues, through new sharing features and powerful productivity applications.”

Having ATIV S Neo in your pocket means users can do more with their smartphone camera. It will offer an 8-megapixel main camera with LED flash and a front-facing 1.9-megapixel camera for video chat. It will include a variety of camera apps preloaded, including the Beauty Shot mode for smoother looking skin in headshots, Manga Camera to give pictures a fun twist by turning friends and family into cartoons, and built-in Photo Editor that allows the user to edit, color, effect, decorate or share their pictures quickly and easily.

These smartphones also make it easy for customers to stay productive with Office Mobile for Windows Phone. With Office Mobile, people can access, view and edit Microsoft Word, Excel and PowerPoint documents from anywhere. Plus, customers can count on Office Mobile to keep content and formatting intact so documents still looks great when back on a PC, Windows tablet or Mac.

Microsoft Office 365 offered by Sprint is available for small and mid-sized businesses. It includes Sprint’s unique Carefree Cloud migration and onboarding assistance, end-user level support, predictable monthly costs with no up-front infrastructure expenses, pay-as-you-go plans, savings by bundling all of the necessary tools and advanced options to simplify management further, all with a single bill and single point of contact. Sprint recently announced expanded plans available with Office 365, including enhanced audio conferencing and availability at select Sprint retail stores.

Sprint offers 4G LTE in top summer destinations like Atlanta, Boston, Dallas, Houston, Los Angeles and San Juan, Puerto Rico. Sprint offers 4G LTE service in 110 markets nationwide and expects to provide 200 million people with LTE by the end of 2013.

For the most up-to-date details on Sprint’s 4G LTE portfolio and rollout, visit www.sprint.com/network.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 55 million customers at the end of the first quarter of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Specifications and features subject to change.
HTC, the HTC logo and HTC BoomSound are trademarks of HTC Corporation. Beats Audio is a trademark of Beats Electronics, LLC. All other marks contained herein are the property of their respective owners.
Samsung and ATIV S are both registered trademarks of Samsung Electronics Co., Ltd. 4G LTE when used in connection with Samsung devices refers to the fact that the devices are capable of operating on Sprint’s 4G LTE network.

1The American Express Prepaid Reward Card (“Card”) provided in connection with this Rebate offer is a prepaid Card that is usable at U.S. merchants that accept American Express Card. Some limitations apply. The Card is not redeemable for cash (except where required by law) and does not provide ATM access. Use of Card constitutes acknowledgement that it is given as a reward and no consideration, value, or money has been paid by the holder to American Express in exchange for this Card. USE OF CARD IS SUBJECT TO THE CARDHOLDER AGREEMENT. SUBJECT TO APPLICABLE LAW, A $3.00 MONTHLY FEE WILL BE ASSESSED AGAINST CARD BALANCE, STARTING SIX MONTHS AFTER CARD ISSUANCE, UNLESS FUNDS ARE EARLIER DEPLETED. For BALANCE, customer service and Cardholder Agreement, visit americanexpress.com/sprint or call 866-608-3756. Card issued by American Express Prepaid Card Management Corporation.


Rogers Now Offering Apple iPad and iPad Mini

RogersThe “coming soon” label came down today as Rogers began selling both the fourth generation iPad with Wi-Fi + Cellular and iPad mini with Wi-Fi + Cellular. As announced earlier, Rogers is offering contract-free plans to go with both, allowing customers to activate and cancel a plan at any time.

You can pick up and activate either the iPad Retina or iPad Mini at any retail location, online, or by calling 1-888-ROGERS-1.

Rogers is also offering up to CA$100 off over 10 months (CA$10 per month) on select plans to those who buy a new iPad through Rogers before July 7, 2013. Rogers is also waiting activation fees until June 30, 2013.

Rogers’ Flex Rate plans start at CA$5 per month for a plan with 10MB of data. They adjust automatically based on increased usage up to CA$40 for 5GB (and CA$10 per 1GB beyond that).


Rogers Offers Fourth Generation iPad with Wi-Fi + Cellular

TORONTO, June 26, 2013 /CNW/ – Rogers today announced it is now offering fourth generation iPad with Wi-Fi + Cellular and iPad mini with Wi-Fi + Cellular. Rogers is offering these new iPads with a range of attractive data plans that allow customers to connect to its fast LTE network at maximum speeds of up to 75 Megabits per second* with typical speeds ranging from 12-25 Mbps. The data plans are available without a term commitment providing customers with the freedom to activate or cancel their plan at any time.

The fourth generation iPad features a gorgeous 9.7-inch Retina display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance. iPad mini is a completely new iPad design that is 23 percent thinner and 53 percent lighter than the third generation iPad, features a stunning 7.9-inch Multi-Touch display, FaceTime HD and 5 megapixel iSight cameras, ultrafast wireless performance** and an incredible 10-hours of battery life.*** Both fourth generation iPad and iPad mini come with iOS 6.

Customers can buy the new iPads at Rogers retail locations. For more information on plans, please visit www.rogers.com/ipad

For more information on iPad please visit www.apple.com/ipad.

* Refers to maximum theoretical download speeds. Actual speeds may vary based on device, topography and environmental conditions, network congestion and other factors.
** Network speeds are dependent on carrier networks. Check with your carrier for details.
*** Battery life depends on device settings, usage and other factors. Actual results vary.

About Rogers
Rogers Communications is a diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).


Samsung to Start Galaxy Note III Production in August?

SamsungRumours suggest that Samsung is reducing production of the Galaxy S4 by 20 to 30 percent in response to demand not meeting its own projections. It had been hoping to sell 10 million units per month. It met this goal in the first month of availability but demand since appears to be softer than expected.

Impact to many suppliers may not be as significant as one would normally expect as Samsung is reportedly getting ready to start production of the upcoming Galaxy Note III. Citing a source within Samsung’s Wireless Business Division, Korea’s ETNews reports that the company will begin placing orders for the Galaxy Note III and and other new smartphones in August.

Samsung is expected to announce the Galaxy Note III at IFA 2013 in Berlin in early September. With production underway weeks before, the upcoming phablet could be available as early as late September or early October.

Major Restructuring Coming to Microsoft in July

xbox-tablet-rumours-mount-ahead-of-microsoft-event-0Microsoft could be a very different looking company within the next few weeks. AllThingsD reports that Microsoft CEO Steve Ballmer could unveil a major company restructuring by July 1st. According to one source, the changes will be “titanic” and will include “some major shifts, including some departures.” They are also described as part of his legacy.

Ballmer’s new vision for the company is reportedly known only to the few direct reports and board members he is working with. This has left many top managers worried as little or no information has been shared with them and their own jobs in possible jeopardy.

Among the touted changes are larger roles for some executives as business units are rearranged into new divisions. Those changes could also trigger many redundancies and departures. The Verge adds that the new structure could consist of as few as four divisions: Enterprise business, hardware, applications and services, and an operating systems group.

In particular, the operating systems group could be headed up jointly by Terry Myerson and Julie Larson-Green who respectively lead the Windows Phone and Windows engineering teams today. Under the single division, the integration of Windows and Windows Phone would continue, presumably to a point where a single operating system would remain at some point in the future.

Microsoft is hosting its BUILD conference from June 26th to June 28th in San Francisco where it is expected to formally unveil its Windows 8.1 update. It remains to be seen if any restructuring news will be announced ahead or during the event. It is more likely that such news will follow after to keep the spotlight on BUILD announcements.

Google-Waze Deal to be Reviewed by FTC


Google’s acquisition of mapping-application Waze may not be a done deal just yet. Both Google and the Federal Trade Commission (FTC) have confirmed that the $1.1billion deal struck earlier this month is now under review.

Lawyers familiar with government antitrust investigations suggested that Google’s decision to keep Waze separate may have come at the FTC’s request. But they add that the deal is likely to stand as the agency would need to prove that the deal would significantly impact competition in the mapping market. Wazes’ relatively low revenues would unlikely to be used as evidence for such an argument.

Google must be getting used to such reviews. The company and its business practices are under scrutiny by a number of regulators from different countries around the world.

Before being acquired by Google, both Facebook and Apple reportedly considered acquiring the company whose app provides crowd-sourced navigation and traffic information. It has about 47 million users of which some 32 million are currently active.

Sony Teases Upcoming SmartWatch

Sony Smartwatch Teaser

With Mobile Asia Expo just around the corner, a series of tweets from Sony’s @sonyperia Twitter account suggests that one of the products that could be announced at the event will be a Sony Smartwatch.

It all started with a claim that “wearable tech is in our DNA.” A number of tweets since have made additional mentions of smartwatches and wearable technology.

Sony is hosting an event in Shanghai (and in Europe as well) as part of Mobile Asia Expo on June 25th. We should know then whether Sony has a new smartwatch in store for us.

LG to Unveil Optimus G Successor at August 7th Event


LG late yesterday began sending out press invitations to an event set to take place on August 7th in New York City. The invitation bills it as an “international media event” but sheds little more information on what can be expected.

The invitation comes a day after LG revealed that its Optimus G successor would come with a Qualcomm Snapdragon 800 processor. Could the two be connected? With the LG Optimus G successor expected to launch sometime in the third quarter, there is a good chance that the event could be the new smartphone’s official unveiling.

If recent rumours are accurate, the new flagship smartphone may drop the Optimus name in favour of a new brand. That name will be used by entry and mid-range devices. As for the new high-range brand name, there have been no hints to date.

Robert Downey Jr To Star in Global HTC Marketing Campaign

HTC logo

HTC may have called upon none other than Iron Man and Sherlock Holmes to revive their flagging fortunes. Okay, not quite but Bloomberg reported today that Robert Downey Jr., the actor who has played both roles, has signed on with HTC in a two-year marketing deal worth $12 million to promote the company’s smartphones.

Citing unnamed people “with knowledge of the plans,” the report adds that the actor will play himself rather than his movie characters. The campaign will feature television, print and billboard ads. He will also reportedly have final say over creative elements of the campaigns.

For its part, HTC would not confirm or deny the report. “We have nothing to announce today on a new marketing campaign,” Sally Julien, a spokeswoman for HTC, told Bloomberg in an e-mail. They did add though that the HTC One’s “all-metal design has drawn overwhelmingly positive feedback from media and consumers alike. Anyone with a penchant for metal should be able to appreciate its appeal.” That’s a pretty big hint, right?

With the appointment of new Chief Marketing Officer Benjamin Ho in late 2012, HTC has dumped its “Quietly Brilliant” motto and now promises to be “to be bolder with marketing.” Hiring the man behind Iron Man definitely seems to be a step in that direction.

In other Robert Downey Jr. news, Marvel today announced that the actor has signed on to star as Iron Man/Tony Stark in both Avengers 2 and Avengers 3.

Robert Downey Jr. as Iron Man

Microsoft Close to Acquiring Nokia Before Talks Break Down

NokiaEver since Microsoft and Nokia announced their Windows Phone 8 partnership two years ago, rumours have regularly surfaced that Microsoft would eventually simply acquire Nokia. With recent rumours that other hardware partners are running out of patience with Windows Phone, the topic has once again come up.

Citing unnamed “people familiar with the matter,” The Wall Street Journal reported late yesterday that Microsoft and Nokia recently held “advanced talks” about such an acquisition. Taking place as recently as earlier this month, the negotiations reportedly fell through over price and Nokia’s ongoing struggles in the smartphone market.

A Nokia spokesperson would only confirm that some conversations took place between the two companies: “We have a deep partnership with Microsoft, and it is not uncommon for Nokia and Microsoft to meet on a regular basis.”

Terms of the negotiations were not revealed. With Nokia still valued at about $14 billion on the U.S. stock market (down from a high of about $400 billion in 2000), it would not have been a cheap deal. Could Microsoft have decided to take a wait-and-see approach to see if Nokia’s fortunes (and stock price) will fade further?

The report adds that it is unlikely that the two companies will come back to the table to resume talks any time soon.

Another suitor may be ready to talk to Nokia. Huawei earlier this week admitted being “open-minded” about acquiring the beleaguered Finnish manufacturer.

Nokia Teases 41MP Lumia Smartphone Ahead of July Announcement

Nokia July 11 2013 event teaserNokia effectively confirmed that its upcoming July 11th press event will focus on the first Windows Phone smartphone to come with a 41MP PureView camera. A teaser image suggests that there will be 41 million reasons to watch the event.

While the reference to the number 41 could be almost anything, it just so happens that the Symbian-powered PureView 808 which launched the PureView branding came with a 41MP camera sensor. Numerous rumours have also suggested that the device codenamed EOS would come with a similar but improved 41MP sensor. It could launch as the Nokia Lumia 950 and could sport an aluminum case like the Lumia 925.

Nokia also confirmed that the event will be webcast for those not travelling to New York to catch the event in person. You will be able to catch it starting at 1100 ET on Nokia’s Conversations blog.

All will be revealed on July 11th but the odds tipped further in favour of a Windows Phone PureView announcement today.

Orascom Withdraws WIND Mobile Offer

WIND MobileIn a terse press release, Orascom Telecom (a subsidiary of Vimpelcom Ltd) today announced that it is dropping its plans to acquire WIND Mobile. The company attributes the decision to “a review process and discussions with the government of Canada” but provided no specific reasons.

The Globe and Mail last week reported that concerns about national security were delaying the necessary approvals for the deal to move forward. WIND Mobile’s infrastructure uses Huawei hardware. Rumours persist that the Chinese-owned company’s products could provide agents of the Chinese government with the necessary access to spy or sabotage communication networks.

[quote]Orascom Telecom Holding has decided to withdraw its application for Investment Canada Act approval of its acquisition of control of WIND Mobile Canada.

Orascom Telecom says this decision follows a review process and discussions with the government of Canada.
Orascom Telecom says it continues to be interested in consolidating its interest in WIND Mobile Canada and in working with the government of Canada to achieve this goal.[/quote]

The Egypt-based carrier had announced plans to acquire the Canadian carrier in January. By buying out WIND Mobile CEO Anthony Lacavera’s stake in the company, it would have secured an “indirect 99.3% interest in Globalive Wireless Management Corp.”

WIND Mobile founder and CEO Tony Lacavera pledged to “continue working with Vimpelcom toward achieving our mutual objectives.”

The press release suggests that the saga is not quite over.

PC Mobile Launches Post-paid Service

PC Mobile kioskPC Mobile, the pre-paid wireless service carrier owned by the grocery chain Loblaws, today launched postpaid wireless services, promising “simple and better voice and data monthly packages designed as an alternative to the national carriers.”

[quote]“With our new plans, PC® mobile provides Canadians with excellent value, protection and flexibility,” said Maria Forlini, Senior Vice President of President’s Choice Services. “We continue to offer consumers the choice and convenience they have come to expect from the PC® brand, along with shorter contract terms and unique features that provide cost certainty to guard against huge unexpected bills or roaming charges.”[/quote]

To help avoid “bill shock,” customers will receive notifications when their usage reaches or exceeds monthly allotments. They will then have the option of limiting or adding more time or data to their plan.

PC Mobile is offering two contract options: One for 18 and another for 30 months. For the launch, it is offering time-limited introductory rate plans that range in price from CA$35 to CA$65 per month along with a CA$100 President’s Choice gift card.

PC Mobile post-paid plans

As for devices, the Nokia Lumia 520 and Samsung Galaxy Ace II X are available for free on the 18 month contract. A wider range of devices including the BlackBerry Q10 and Samsung Galaxy S4 are available with a 30-month plan.

PC Mobile is available at The Mobile Shop kiosks at select Loblaw locations across Canada.


A simple & better mobile option for Canadians

PC® mobile expands its offering with consumer-friendly monthly plans that deliver value and protection

TORONTO, June 19, 2013 /CNW/ – PC® mobile today announced its entry into the post-paid wireless market with simple and better voice and data monthly packages designed as an alternative to the national carriers. The new consumer-friendly PC® mobile monthly plans offer unique protection against “billing shock”, along with a wide range of included features, no activation fees or cancellation charges, and some of the shortest contract terms currently available in the Canadian market.

PC® mobile plans are available with the latest technology, including top brands and smart devices from Samsung and BlackBerry, at prices suitable for every member of the Canadian family. PC® mobile also offers free personalized sign-up and service at The Mobile Shop, located at select Loblaw locations across Canada.

“With our new plans, PC® mobile provides Canadians with excellent value, protection and flexibility,” said Maria Forlini, Senior Vice President of President’s Choice Services. “We continue to offer consumers the choice and convenience they have come to expect from the PC® brand, along with shorter contract terms and unique features that provide cost certainty to guard against huge unexpected bills or roaming charges.”

The new PC® mobile monthly packages help customers manage their monthly plans, making PC® mobile the perfect choice for families who want to monitor their mobile usage and help avoid “billing shock.” With this feature, customers receive notifications when anyone on their plan approaches, reaches or exceeds their monthly allotment of voice or data, and with a quick call or click can opt to limit or add more time to their plan.

With two simple contract term options of 18 or 30 months, all three PC® mobile monthly plans offer nationwide minutes, data, unlimited international text, picture and video messaging. All monthly plans come with full voice mail, call display, call waiting and call forwarding—all included. PC® mobile also offers free evenings and weekends, and unlimited Canada-wide family calling on the same account.

To celebrate its launch, PC® mobile is offering time-limited introductory rate plans for customers who sign up early for 18 or 30 month activations, including:

  • Combo 35: $35 monthly fee; includes 400 Canada-wide Anytime Minutes and 200 MB data (in Canada);
  • Combo 50: $50 monthly fee; includes 1000 Canada-wide Anytime Minutes and 1 GB data (in Canada); optional ; and
  • Combo 65: $65 monthly fee; includes unlimited Canada-wide Anytime Minutes and 2 GB data (in Canada).

In addition, customers will receive a $100 President’s Choice® gift card with 18 or 30 month new contract activations on any phone in the PC® mobile lineup as part of the time-limited launch promotion. Customers can also earn double PC® points, redeemable toward free groceries and merchandise, if they pre-authorize their monthly mobile payments using a PC Financial® MasterCard®.

“We’re confident that PC® mobile has a plan that is right for any member of the family, whatever their individual needs or budget,” said Forlini. “Add in the ease of shopping for the latest smartphones at Canada’s convenient mobile retailer, The Mobile Shop, right where you buy groceries, and PC® mobile really is the simple and better choice for Canadian families.”

View the attached fact sheet for more details on the latest PC® mobile offering, visit www.pcmobile.ca or check out the PC® mobile briefing video on Facebook at www.facebook.com/pcmobileca.

About The Mobile Shop

The Mobile Shop, located in select Loblaw and banner store locations, is the destination for Canadians’ wireless needs – through the delivery of exceptional customer service & support, great selection, and outstanding value.

About Loblaw Companies Limited (TSX:L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada’s largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada’s strongest control (private) label program, including the unique President’s Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President’s Choice Financial® services and offers the PC® points loyalty program.