5 Ways To Optimize The Company Website For Mobile Use

Filed under Guides by Adam Torkildson on April 3, 2017 at 7:51 AM

In today’s world, there is no reason why the company website should not have already optimized their site for mobile use.  Too many Americans use their cell phones every day for web surfing (among other things), to pass on the opportunity to join in the race.

The mobile industry is a profitable platform, and no company can afford to bypass mobile technology.  Millions of mobile users pick up their phones more than 20 times a day to read and check out the latest world gossip.  Here are a few ways to get onboard.  Check out this short summary of a few ways to optimize the company website for mobile presentation.

Think with thumbs

It helps to make sure a site is fully thumbing capable.  Try to avoid the need for pinching and zooming.  The website should flow naturally, just as it would on a larger screen.  If users can navigate the website with one hand (the phone hand), then designers are doing something right.

It is safe to assume that the majority of mobile users will be using a touchscreen enabled device, so it is wise to design buttons and links for larger fingers to accommodate everyone.  It is far too common for web designers to make buttons and links too small, causing misplaced clicks and unnecessary irritation.

Keep it short and sweet

When optimizing a company website for mobile use, it pays to keep it short and sweet.  Clean and concise layouts are more popular now than ever before, and the world of marketing respects what is currently popular.

For example, when writing content for a blog page, it would be beneficial to post pieces that do not exceed 1,000ish words.  Too short, and people feel cheated.  Posts that are too long simply bored them to death.  Finding balance is important.

Maximize loading speed

It is important to understand the difference between cable internet speeds and mobile LTE speeds.  Mobile speeds are considerably slower than FiOS connections.  The U.S. ranks second from the bottom in the world for mobile browsing speeds, so designers must work with what is available.

Manage images and videos with care, stripping them down from their desktop version to a smaller, more compact file.  Also, remember that downloading speeds are also much slower on mobile websites.  Avoid the use of meaningless pop-ups and flash elements. Mobile phones do not do so well with such garbage.

Do not block images, CSS, and JavaScript

Seasoned designers are used to older devices that could not support elements such as larger images, CSS, and JavaScripts.  Blocking these elements used to be common practice, but it is no longer a necessary step in design.

Comments are closed.