The mobile revolution is in full force, which means more than half of the people who browse the Internet are doing it from their mobile phones. This has huge implications for bloggers.
If you’ve already had a blog for the past five years or so, you may have noticed changes in the traffic. That might be due to the fact that people are having a tougher time accessing and reading your content on their smaller screens. So naturally you want to do something about that!
If you haven’t started your blog yet, then there’s probably no better time than the present to get organized and develop a concrete plan for visionary success, including creating your blog in WordPress, finding a responsive theme, using subheadings correctly, adding the right kinds of images, and making sure to test your blog output on all of the various types of mobile devices.
Create Your Blog In WordPress
If you’re going to start a blog, you might as well do it in WordPress. It’s the most user friendly. It’s also the easiest to install. It has the most customization options.
You can’t beat it in terms of built-in SEO possibilities. If your old blog wasn’t in WordPress, then maybe this is the time to convert it to a new format. There are dozens of import and export options available to you.
Find a Responsive Theme
The biggest single step in making sure your blog is mobile-friendly is to choose a responsive design. You can either pick one of the free themes that come with WordPress, or you can bite the bullet and pull the trigger and buy one of the pre-made ones.
You can save yourself hundreds of hours of work by purchasing professional layouts, so consider that as a fast-track to much more professional-looking output.
A major change in terms of presenting a blog these days is going to be the amount of text that people can absorb in chunks. You’ll find that if you use subheadings regularly to break up long portions of text, you’ll have a much better response from a lot of the people who visit the site.
Because of the way mobile scrolling occurs, these bold headlines and underlined text sections perform an essential function, which is getting and holding attention. Too much unbroken text will lead straight to lost viewers.
Add the Right Kinds of Images
It used to be that you had some flexibility when it came to the size of the images that you inserted in your blog posts: Bigger images for more important things; smaller images on the sides for small topics.
But when you view blog posts on small screens, the images generally all end up being the same size. This is an important consideration when you’re doing your original setup. If all images get the same real-estate, is there a different way you should present them?
Test It On All Devices
After you hit the publish button on your blog post, test the output. Look at it on your desktop, your phone, and a tablet. Tell a few friends about the post, and see if it works on their phone correctly. Adjust any errors accordingly, and you’ll have the default user experience on lockdown.