Are you among the 4 out of every 10 small business owners who have an online presence in the US? Well done! You are ahead of the pack. Ready to move on to the next thing? Not so fast. Even with an online presence, your next step should be evaluating how effective it is and who you are up against.
Say a couple months have passed since your website has launched and business has not picked up for you. If you are looking for a reason your online presence has not been gaining the traction you were hoping for, this might be why. You need a mobile presence and by that we mean either an app or a website that looks great viewed on a smartphone. “Having a mobile optimized website is not only important, today’s users demand it,” says Colby Richards, Managing Partner of Brown Box Branding in Seattle, WA.
Need some more convincing? Here are 5 reasons backed by research on why your business needs to think about going mobile.
Reason 1: People like to use their phones while on the toilet.
The numbers are 3 out of 4 Americans use their phone in the bathroom. Okay. Outside of the “Ew!” factor, it seems most of us are guilty. Let’s agree that what people do in their bathrooms is their own business. We are pretty sure you would be doing a happy dance if your app were the one being used in the privy. What we should focus on here is that people are using their phones all the time. Make sure your website looks good on a phone.
Reason 2: People like apps. A lot.
App use takes up 88 percent of mobile usage time. That makes sense because apps are designed for mobile devices. Whereas the traditional website was conceived for laptop and desktop use. So while the first step is making sure your website is mobile friendly, the second step is evaluating whether your business needs an app. If you want to get a corner on some of that time spent on apps, get your app out there.
Reason 3: People like to use social media on their phones.
2016 U.S. Cross-Platform Future in Focus claims that almost 80 percent of time spent on social media sites happens on mobile devices. First, there’s the obvious question whether your business has a social media presence. If yes, think about whether the content your business generates is something your average user on a phone would want to share. Create content that is sharable on social media. Include “tweet this links” embedded into your copy and social media sharing buttons on every page and every blogpost.
Reason 4: People delete emails that look crappy on their phones.
Your HTML newsletter will not score you any points if it looks terrible on a tiny screen. Your email marketing letter will fall flat as well if it’s guilty of the same. One study showed that 71.6 percent will delete emails that don’t look good on a mobile device. Compare that to only 10 percent that will read it regardless. Takeaway here: If you send out a monthly newsletter, make sure it reads well on a smartphone or iPad.
Reason 5: People like to shop on their phones.
More than 50 percent of us prefer shopping on our phones. Does your business have an online store? How does it look on a tablet? You could be alienating customers by not providing a great mobile shopping experience for them. It’s the small things that matter. Perhaps your shop looks fine on a smartphone, but there are glitches with the checkout cart that aren’t visible in the desktop shop. Losing a customer at the checkout stage is painful. Make sure this does not happen to your clientele. Find out whether your shop looks good across all popular mobile devices.
So there you have it! If current trends continue, mobile use will only continue to expand. Waste any more time on being convinced and you will be falling behind your competitors. But start now, and you will soon reap the benefits of having a mobile-friendly marketing strategy.